MrBeast snacks just dropped with Jack Link’s and they’re changing the high-protein game for Gen Z

If your go-to snack has been a granola bar or whatever’s left in your pantry, it’s time to rethink things. YouTube sensation MrBeast has officially entered the meat snack game, and it’s huge. His latest venture? A fierce collaboration with Jack Link’s to drop a new range of high-protein snacks under the name Beast Packs.

These aren’t your basic jerky strips. The lineup includes bold and better-for-you options like beef jerky, biltong, and protein-rich beef bars — all crafted to fuel the hustle of Gen Z, Gen Alpha, and even the parents trying to keep up.

So, why this partnership? MrBeast, a digital powerhouse with 200+ million YouTube followers, knows how to break the internet — and now, the snack aisle. After building buzz with Feastables chocolate, MrBeast Burger, and Lunchly snack kits, this marks his first official dive into consumer packaged goods, and Jack Link’s brings the meat mastery.

Their shared mission? To disrupt the stale snack shelf and tap into the growing demand for protein-packed, on-the-go options that actually align with younger tastes and lifestyles.

• Who: MrBeast, global YouTube phenomenon, meets Jack Link’s, the OG in meat snacks.
• What: Beast Packs — a trio of protein snacks: jerky, biltong, and beef bars.
• Why: Because Gen Z wants flavor, function, and something Instagram-worthy.
• Where: Rolling out across the U.S. — major retailers and online drops coming soon.
• When: Launch window is set for this year — stay tuned for exact release dates.

How does MrBeast help this snack attack succeed? He’s not just slapping his name on the packaging. His insane reach and insanely loyal fanbase give this campaign instant viral energy. Add Jack Link’s production power and retail savvy, and you’ve got a match made in snack heaven.

Let’s be real: the meat snack aisle isn’t typically a hotspot for trend-chasers. But that’s exactly why Jack Link’s and MrBeast see opportunity. Younger consumers are always on the move — between classes, side hustles, or screen time — and snacks that deliver protein without being boring are a total win.

The branding is very MrBeast: bold, fun, and designed to stop you mid-scroll. Expect bright colors, beast-mode packaging, and social media content that practically dares you to taste test.

Whether you’re hitting the gym, binging late-night content, or just need a real snack that doesn’t disappoint, Beast Packs are made for the moment. Convenience? Check. Nutrition? Check. Hype factor? Maximum.

Follow MrBeast’s official channels or Jack Link’s for updates on the drop — because trust us, these won’t sit long on shelves.

Ready to snack like a beast? This might just be your new obsession.