Top 5 UK Skinfluencers to Follow in 2025

Once just a niche corner of the beauty community, skinfluencers have officially taken center stage—and in 2025, they’re more influential than ever. Unlike traditional beauty influencers, these creators obsess over ingredients, bust myths, and help you decode the perfect routine for your skin type.

Thanks to platforms like TikTok, skinfluencers exploded into the mainstream in the early 2020s. Their content? Fast-paced, informative, and refreshingly real. Whether you’re lost in a sea of serums or still trying to figure out what niacinamide actually does (no shame!), these UK-based skincare influencers are the glow-up guides you didn’t know you needed.

Here are the top five UK skinfluencers making serious waves right now.

• Natalie O’Neill
  Natalie’s thing? No-nonsense skincare for everyday life. Her “Skincare 101” TikTok clips serve real advice grounded in personal experience—perfect for beginners looking to understand what really works without the fluff. Expect relatability, transparency, and lots of budget-friendly finds.
• Jake-Jamie
  Also known as the Beauty Boy, Jake-Jamie blends creativity with education like no one else. His playful, watermelon-themed collab with Revolution Skincare turned heads—and empty shelves. But beyond the buzz, his reviews unpack ingredients and test-driven results that you can actually trust.
• Dr. Adel
  A certified dermatologist with a cult following on TikTok, Dr. Adel brings serious credentials to your For You Page. He debunks skincare myths, explains active ingredients, and tailors solutions to common concerns like acne, hyperpigmentation, and sensitivity. Science meets accessibility.
• Stephante Ishmail
  Proving that skincare isn’t just for the girls, Stephante is a breakout star in male skincare content. From razor burn to oily skin routines, he’s created a space where guys get real answers. Brands like Nivea Men are taking notice—and so should you.
• Sali Hughes
  A legend in beauty journalism, Sali brings editorial depth to the digital skincare world. Her reviews are smart, detailed, and never sponsored fluff. With decades of experience and no patience for trends that don’t deliver, she’s the ultimate trusted voice.

Why are skinfluencers different? It’s the mix of education and authenticity. Skinfluencers don’t just sell dreams—they analyze formulas, show real results, and often highlight what doesn’t work, too. That’s why their product reviews hit different and feel more personal than broad-stroke beauty content.

What kind of content can you expect? Think:

• Morning and night routines that explain each step
• Side-by-side before/afters of trending products
• Ingredient deep dives (hello, salicylic acid!)
• Honest takes on viral skincare hacks
• Solutions for concerns like acne, dullness, and dryness

Want to find your new holy grail serum? Skinfluencers can help decode your skin type and steer you towards products that won’t clog your pores or break the bank. And because many openly share their own skin journeys, it’s easier to find someone who “gets” your struggle.

Brands, take note: Working with skinfluencers translates to built-in trust. Their followers aren’t just watching—they’re buying based on honest feedback. It’s influencer marketing with substance—and serious impact in 2025’s beauty space.

If you’re just starting out, check their “starter kit” reviews: curated product lineups for beginners that take the guesswork out of building a routine. From cult-fave cleansers to budget-friendly actives, these selections are often spot-on.

Bottom line? Scroll through your feed, and you’ll find more than pretty packaging. UK skinfluencers are changing the way we think about skincare—one authentic, glowing post at a time.