Charli D’Amelio joins CeraVe scalp care to spotlight dandruff solutions and scalp health awareness

Let’s face it—scalp talk used to be an off-limits topic, quietly lurking behind every itchy head and flake-ridden dark shirt. But CeraVe is turning that silence into style with its bold new campaign: “Head of CeraVe.” And yes, it’s as clever as it sounds.

In the spotlight? None other than social media icon Charli D’Amelio, pro basketballer Anthony Davis, and college hoops star Paige Bueckers. Together, they’re kicking off conversations about scalp health, normalizing dandruff dilemmas, and—of course—highlighting CeraVe’s latest head-turning haircare launch.

The campaign introduces two brand-new product lines: Hydrating Anti-Dandruff and Gentle Hydrating shampoos and conditioners. Backed by board-certified dermatologists (as always with CeraVe), these goodies aim to target flakes without messing with your scalp’s natural barrier.

So what’s the deal with these new products?

• Hydrating Anti-Dandruff Shampoo & Conditioner: Designed to relieve itching, reduce flakes, and soothe irritation—no harsh stripping, just skin-loving ceramides.
• Gentle Hydrating Line: Think of this as moisture’s favorite duo. Perfect for dry scalps needing balance and TLC.

CeraVe is leaning into the power of influencer authenticity. Instead of filtered perfection, the campaign embraces real stories: Charli chatting scalp struggles, Anthony keeping it fresh on and off-court, and Paige showing game-day glam meets scalp-first confidence. Relatable? Totally.

Oh, and there’s more than influencer magic here. The campaign even got the SNL treatment. That’s right, a tongue-in-cheek parody commercial aired, poking fun at outdated beauty tropes while sneakily promoting real scalp care.

Need another reason to care about your own scalp journey? CeraVe’s also launched a sweepstakes you don’t want to miss. Fans can enter to win curated experiences and a year’s worth of dermatologist-developed haircare (dreamy, right?).

Why it matters:

• Destigmatizing dandruff: It’s real, it’s common, and it’s finally being talked about.
• Science meets simplicity: CeraVe delivers trusted formulas that treat, hydrate, and care—all while keeping the skin barrier happy.
• Big names, real results: This isn’t just influencer hype—every product is grounded in dermatological expertise.

Whether you struggle with flakes, feel the winter dryness creeping in, or simply want a scalp-care upgrade, CeraVe’s new lines are made to cleanse, calm, and hydrate—no second-guessing needed.

Want in? Head to CeraVe’s website or follow the campaign on your social feeds to get all the details (and maybe even score some giveaways).

Clean scalp, confident vibe—that’s the new standard. And we are here for it.