James Charles visits UK bakery Greggs and goes viral

When James Charles set foot in London, no one expected the beauty mogul’s most viral moment to involve a sausage roll. Yet here we are—thanks to UK TikTok creator Cal Edwards, the influencer world just discovered what Brits have known for decades: Greggs is an institution.

Known more for makeup tutorials than meat-filled pastries, James took his followers on a taste-test tour of Britain’s favorite high street bakery, and it was everything.

Curious what all the hype is about? Let’s bite into the story.

Who is James Charles?
If you’ve ever scrolled through YouTube or Instagram, chances are James Charles has popped up with flawless makeup skills, bold looks, and millions of followers. He rose to fame as the first male CoverGirl ambassador and has since built a beauty empire. Now, he’s branching out—into baked goods.

A first taste of British flavor
During his UK trip, James was introduced to Greggs—an iconic chain known for its budget-friendly sausage rolls, pasties, and bakes. Though he’d never heard of the brand before, one bite changed everything.

• Sausage Roll: “So good,” James declared. High praise coming from a man who’s tasted luxury in every form.
• Steak Bake: “It’s giving gourmet,” he laughed, mid-bite.
• Margherita Pizza: “Honestly shocked. Better than what I’ve had at airports.” (the bar wasn’t sky-high, but still!)

The TikTok that broke the bakery
Captured in a TikTok posted by Cal Edwards, the moment James tasted his first ever Greggs item quickly exploded online. The clip gained over 1.9 million views, with fans commenting everything from “He’s one of us now” to “Next: get him to try a meal deal.”

Why is Greggs such a big deal?
In the UK, Greggs isn’t just a bakery—it’s a cultural cornerstone. Whether you’re grabbing a quick bite before Uni or nursing a Sunday hangover, it’s comfort food at its most accessible. With over 2,000 locations, it’s as British as tea and complaints about the weather.

James’s reaction even sparked some debate: are Greggs pastries actually… luxurious?

“It’s like rich-people food disguised as affordable,” he joked—giving the £1.20 sausage roll a PR upgrade no marketer could buy.

Influencers + iconic local foods = viral gold
From pasta-making in Italy to Taco runs in LA, watching influencers dive into regional specialties is the internet’s favorite comfort content. There’s something universally amusing about someone glam tasting something simple—and loving it.

Visiting Greggs IRL
If you’re in the UK and now craving a pasty, finding Greggs is blissfully easy. They’re everywhere—from high streets to train stations to airport terminals. Just follow the scent of flaky heaven or search it on Google Maps.

Final verdict?
James Charles’s Greggs journey proves one thing: good food (and flaky pastry) breaks cultural borders. Whether you’re a beauty influencer with millions of followers or just a hungry tourist, there’s something charmingly universal about a sausage roll that hits just right.

Now go on – add a Greggs stop to your next UK adventure. Your tastebuds will thank you.